Data Dwell / SaaS Advertising data dwell_portfolio_02

Data Dwell

Data Dwell is a go-to solution for marketers and sales managers seeking to transform their daily branding operations and reinforce brand consistency.

YEARS'

COOPERATION

WEB SOLUTIONSalesforce AppExchange

Challenge

Already a well-established MarTech company, Data Dwell needed to extend and improve its existing Sales Enablement product. Our engineers needed to develop a number of features in line with the existing Data Dwell code style.

Solution

iTechArt’s team synced with Data Dwell’s desire to provide customers with seamless access to all data stored in the Sales Enablement solution, using their preferred email client. The tasks included:

Developing a custom Salesforce Lightning extension to download and connect media files to emails directly from Outlook or Gmail
Adding custom business logic to bind email templates with relevant media files
Delivering analytics to help discover how recipients interact with sent files (opens, scrolling, views, etc.)

Next, we extended functionality for media file sharing. This allowed users to send links to files on 3rd party video-sharing websites direct from Sales Enablement. The extended functionality also enabled the automated definition of website hosting for shared video, as well as proper video tracking.