HelloFresh is the UK’s largest recipe box delivery service. The company offers a subscription-based meal prep service which includes healthy and nutritious options for every meal time.
The demand for food delivery is growing due to our busy modern lifestyles, and the current Covid-19 pandemic has increased demand.
Extra traffic, new users, and a huge number of orders per day prompted HelloFresh to update and improve their solution. They called in iTechArt to help out!
As the HelloFresh legacy system has been becoming increasingly difficult to scale and maintain, our team was tasked with a complete product modernisation aimed at preventing possible crashes and meeting high-priority business needs.
The HelloFresh-iTechArt collaboration started with an incremental stack upgrade that introduced the use of faster and more efficient frameworks, libraries, and algorithms. Following this, we proceeded with the following:
To date, the project is still in progress. We are still working closely with the HelloFresh technical team to ensure their systems are continually improved.